Chery is breathing new life into its QQ series, once a popular choice among young drivers in China. The automaker is preparing to unveil the latest concept of the QQ at the upcoming Shanghai Auto Show later this month. After a long hiatus since 2014, when the QQ was discontinued due to declining sales, the new model promises a modern twist on the classic hatchback design.
First introduced in 2003, the Chery QQ series quickly became a favorite among budget-conscious young car buyers. The QQ3, the original model, marked the beginning of a successful run for the series, reaching over 40,000 units in sales during its debut year. At its peak, in 2005, monthly sales surpassed 10,000 units, with cumulative sales reaching over 1.4 million cars. Its affordable price, starting at just 29,900 yuan (around $4,100), made it a popular choice. However, as newer models like the QQ6 and QQme struggled to maintain sales, the series was eventually phased out in 2014.
Now, Chery is bringing the QQ back with a sleek, updated design. The concept car features a fresh black and white exterior, sporting a round body and a closed front grille. It showcases a new “Qq” logo and geometric headlights, adding a touch of sophistication to the otherwise compact vehicle. Side features include digital side mirrors, door handles replaced by a smooth surface, and striking “plus” shaped rims that mirror the car’s bold black-and-white theme. The ‘Qq’ logo is also found near the rear C-pillar, with a ‘Chery Design’ label etched along the side skirt. At the rear, the design echoes the front, with a high-mounted brake light completing the sleek look.
Since the QQ’s initial discontinuation, China’s electric vehicle market has shifted dramatically. Mini electric vehicles (EVs) have gained significant popularity due to their affordability and practicality. As a result, Chery’s decision to revive the QQ series could be timed perfectly to compete against other popular models like the Wuling Hongguang Mini EV and the Geely Geome Xingyuan, which have dominated the market in recent years.
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Given the growing demand for affordable and compact EVs, Chery’s return to the mini-car market could reignite interest in the QQ series. Whether it will be able to reclaim its former glory amid stiff competition remains to be seen, but one thing is certain—the QQ’s comeback is sure to make waves at the Shanghai Auto Show.
