Sony Honda Mobility is pushing the boundaries of in-car technology with the AFEELA 1, a next-generation electric vehicle designed to merge mobility, entertainment, and AI-driven customization. More than just a means of transport, the AFEELA 1 transforms every journey into an interactive, connected experience.
With seamless access to streaming platforms like Crunchyroll, Spotify, and Amazon Music, along with gaming via PS Remote Play, passengers can enjoy premium entertainment on the go. The vehicle’s AI-powered AFEELA Personal Agent further enhances personalization by adapting themes, ambient lighting, and sound customization based on user preferences.
Beyond its tech-focused features, the AFEELA 1 boasts a minimalist yet futuristic design. The sleek exterior follows an “Oval” theme, emphasizing smooth, uninterrupted surfaces. A standout feature is the front Media Bar, which provides real-time digital updates, including battery status and external communications. Inside, the cabin prioritizes luxury and sustainability, featuring premium aluminum details and eco-friendly materials—70% of the interior is crafted from plant-based and recycled components.
Functionality meets innovation with a panoramic dashboard screen that delivers an immersive infotainment experience while keeping critical driving information within view. Additionally, Sony’s 360 Spatial Sound Technologies ensure superior audio quality, making every ride feel like a private concert or cinema experience.
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The AFEELA 1 is available for online reservations in California with a $200 refundable deposit. With deliveries set for mid-2026, prospective buyers can explore the vehicle firsthand at the AFEELA Studio in Century City, Los Angeles. This limited-time showcase allows visitors to engage with the car’s advanced features before it hits the road.
