YouTube is updating the way it counts views on Shorts to give creators a clearer picture of their content’s reach. Starting March 31, a view will be counted every time a Short starts playing or replays, instead of requiring viewers to watch for a certain number of seconds.
This change means view counts will be higher and more accurately reflect how often Shorts are seen. YouTube made the update in response to feedback from creators who wanted better insights into their audience engagement. The new system also aligns Shorts with platforms like TikTok and Instagram Reels, which track views similarly.
Creators can still access the original view metric, now called “engaged views,” in the “Advanced Mode” of YouTube Analytics. This will show how many viewers continued watching beyond the initial start.
YouTube confirmed that the update will not affect creator earnings or eligibility for the YouTube Partner Program, as monetization will continue to be based on engaged views.
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With this update, YouTube aims to provide more useful data to help creators refine their content strategies and showcase their reach to brands.
